The Nova is a slouchy wide-leg jean—featuring a mid rise and relaxed fit for all-day ease. Crafted from semi-stretch denim, they provide a lived-in look without compromising on comfort.
79% Cotton / 20% Recycled Cotton / 1% Spandex
Lola Jeans sustainable denim is produced using 80% less water than conventional denim. They achieve this with technologies like textile recycling, ozone washing, and laser finishing. Other benefits include reduced pollution and increased worker safety.
In 2004, founder David Abissidan, set up shop on top of his dad’s jeans store in Montreal and set out to create them himself. In 2006, his brother Sam and he joined forces, and Lola Jeans was born. But denim is a dirty business. A pair of jeans uses the same amount of water that one person drinks in 13 years, approximately 8000 liters. And it also contaminates it! Lola Jeans wanted to pursue sustainability in a sustainable way. In 2020, they acted! They partnered with a production facility in Turkey that operates a state-of-the-art water filtration system and uses ozone & nebulization technology. The water filtration system recycles the wastewater, and the ozone & nebulization technology reduces water consumption by 80%.
